Precision Retail Marketing Strategy Based on Digital Marketing Model

Guoan Zhu; Xue Gao

doi:doi:10.11648/j.sjbm.20190701.15

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Precision Retail Marketing Strategy Based on Digital Marketing Model

Guoan Zhu, Xue Gao

Published in Science Journal of Business and Management (Volume 7, Issue 1)

Received: 18 March 2019 Published: 23 May 2019

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Abstract

In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.

Published in	Science Journal of Business and Management (Volume 7, Issue 1)
DOI	10.11648/j.sjbm.20190701.15
Page(s)	33-37
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Digital Marketing Mode, Retailing, Precision Marketing

References

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[2]	Feng Geng, Shenghua Xia, Tao Wu, Zhihui Wen and Yuangang Zhu. Digital transformation should deal with the cold winter of retail industry [J]. Software and integrated circuits, 2019 (01): 60-63.
[3]	Zheng Zhao. Suning Intelligent Retail Practitioner from Digital to Intelligent [J]. Business School, 2018 (08): 91-92.
[4]	ZijianZ hang, Chuanli Xue. Study on Supply Chain Optimization of Retail Enterprises under Full Channel Model [J]. Industrial Economic Forum, 2016, 03(04): 468-476.
[5]	Fabin Zhao. Digital transformation of service retail enterprises [J]. Digital Communication World, 2016 (S1): 48-49.
[6]	Liang Su. The digital retail strategy of Five-Star Electrical Appliance Store [J]. Household Appliances, 2016 (01): 76-77.
[7]	Editorial Department. Digital Retail [J]. China Business, 2015 (05): 62-63.
[8]	Liang Dong. Design and Implementation of Precision Marketing System for Retail Enterprises Based on Membership Consumption [D]. Shandong University, 2018.
[9]	Binbin Zhu. Exploration of Precision Marketing in Traditional Retail Industry Based on Big Data [J]. Management Observation, 2018 (18): 24-25+30.
[10]	Qianlin Ye. Precision Marketing Analysis and Application Research of Commercial Banks Based on New Retail Model [D]. South China University of Technology, 2018.
[11]	Qing Hu. Data Mining and Precision Marketing of Retail Customers [J]. Financial Science and Technology Era, 2017 (12): 18-24.
[12]	Lijun Hu. Application Analysis of Precision Marketing in Retail Enterprises [J]. China Market, 2017 (34): 105-106.
[13]	Haifeng Wang and Xiaoqian Lu. Precision Marketing of Traditional Retail Industry Driven by Big Data – Take Chaoyang Joy City as an Example [J]. Industrial & Science Tribune, 2016, 15 (17): 20-22.
[14]	Xi Chen. Discussion on Precision Marketing of Local Retail Industry from the Perspective of Data Mining [J]. Journal of Commercial Economics, 2016 (11).
[15]	Jin Zhou, Hui Liu. How to enhance the competitiveness of retail business through customer relationship management and precision marketing under the new normal situation [J]. Financial electronization, 2016 (10): 42-43.

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APA Style

Guoan Zhu, Xue Gao. (2019). Precision Retail Marketing Strategy Based on Digital Marketing Model. Science Journal of Business and Management, 7(1), 33-37. https://doi.org/10.11648/j.sjbm.20190701.15

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ACS Style

Guoan Zhu; Xue Gao. Precision Retail Marketing Strategy Based on Digital Marketing Model. Sci. J. Bus. Manag. 2019, 7(1), 33-37. doi: 10.11648/j.sjbm.20190701.15

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AMA Style

Guoan Zhu, Xue Gao. Precision Retail Marketing Strategy Based on Digital Marketing Model. Sci J Bus Manag. 2019;7(1):33-37. doi: 10.11648/j.sjbm.20190701.15

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@article{10.11648/j.sjbm.20190701.15,
  author = {Guoan Zhu and Xue Gao},
  title = {Precision Retail Marketing Strategy Based on Digital Marketing Model},
  journal = {Science Journal of Business and Management},
  volume = {7},
  number = {1},
  pages = {33-37},
  doi = {10.11648/j.sjbm.20190701.15},
  url = {https://doi.org/10.11648/j.sjbm.20190701.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190701.15},
  abstract = {In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.},
 year = {2019}
}

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TY  - JOUR
T1  - Precision Retail Marketing Strategy Based on Digital Marketing Model
AU  - Guoan Zhu
AU  - Xue Gao
Y1  - 2019/05/23
PY  - 2019
N1  - https://doi.org/10.11648/j.sjbm.20190701.15
DO  - 10.11648/j.sjbm.20190701.15
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 33
EP  - 37
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20190701.15
AB  - In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.
VL  - 7
IS  - 1
ER  -

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Author Information

Guoan Zhu

Consumer Device Sales Group, Microsoft (China) Co., Ltd., Shanghai, China
Xue Gao

College of Management, University of Massachusetts, Boston, USA

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APA Style

Guoan Zhu, Xue Gao. (2019). Precision Retail Marketing Strategy Based on Digital Marketing Model. Science Journal of Business and Management, 7(1), 33-37. https://doi.org/10.11648/j.sjbm.20190701.15

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ACS Style

Guoan Zhu; Xue Gao. Precision Retail Marketing Strategy Based on Digital Marketing Model. Sci. J. Bus. Manag. 2019, 7(1), 33-37. doi: 10.11648/j.sjbm.20190701.15

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AMA Style

Guoan Zhu, Xue Gao. Precision Retail Marketing Strategy Based on Digital Marketing Model. Sci J Bus Manag. 2019;7(1):33-37. doi: 10.11648/j.sjbm.20190701.15

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@article{10.11648/j.sjbm.20190701.15,
  author = {Guoan Zhu and Xue Gao},
  title = {Precision Retail Marketing Strategy Based on Digital Marketing Model},
  journal = {Science Journal of Business and Management},
  volume = {7},
  number = {1},
  pages = {33-37},
  doi = {10.11648/j.sjbm.20190701.15},
  url = {https://doi.org/10.11648/j.sjbm.20190701.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190701.15},
  abstract = {In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Precision Retail Marketing Strategy Based on Digital Marketing Model
AU  - Guoan Zhu
AU  - Xue Gao
Y1  - 2019/05/23
PY  - 2019
N1  - https://doi.org/10.11648/j.sjbm.20190701.15
DO  - 10.11648/j.sjbm.20190701.15
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 33
EP  - 37
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20190701.15
AB  - In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. Therefore, this paper comprehensively explores and analyzes retail precision marketing strategies on the basis of digital marketing mode. This paper firstly analyzes predicament of China’s retail industry during its development process briefly, plans implementation measures for precision marketing in retail industry in details, and finally analyzes retail precision marketing strategies in the digital marketing mode from three aspects of customer segmentation in marketing, market basket positioning and targeted customer marketing through actual precision marketing applications.
VL  - 7
IS  - 1
ER  -

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