Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”

Fanglong Liu; Huanhuan Yao

doi:doi:10.11648/j.sjbm.20190701.16

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Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”

Fanglong Liu, Huanhuan Yao

Published in Science Journal of Business and Management (Volume 7, Issue 1)

Received: 11 April 2019 Published: 23 May 2019

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Abstract

With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.

Published in	Science Journal of Business and Management (Volume 7, Issue 1)
DOI	10.11648/j.sjbm.20190701.16
Page(s)	38-44
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Comprehensive Cultural Management, Belt and Road Initiative, Transnational Culture

References

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Fanglong Liu, Huanhuan Yao. (2019). Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Science Journal of Business and Management, 7(1), 38-44. https://doi.org/10.11648/j.sjbm.20190701.16

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ACS Style

Fanglong Liu; Huanhuan Yao. Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Sci. J. Bus. Manag. 2019, 7(1), 38-44. doi: 10.11648/j.sjbm.20190701.16

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AMA Style

Fanglong Liu, Huanhuan Yao. Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Sci J Bus Manag. 2019;7(1):38-44. doi: 10.11648/j.sjbm.20190701.16

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@article{10.11648/j.sjbm.20190701.16,
  author = {Fanglong Liu and Huanhuan Yao},
  title = {Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”},
  journal = {Science Journal of Business and Management},
  volume = {7},
  number = {1},
  pages = {38-44},
  doi = {10.11648/j.sjbm.20190701.16},
  url = {https://doi.org/10.11648/j.sjbm.20190701.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190701.16},
  abstract = {With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.},
 year = {2019}
}

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TY  - JOUR
T1  - Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”
AU  - Fanglong Liu
AU  - Huanhuan Yao
Y1  - 2019/05/23
PY  - 2019
N1  - https://doi.org/10.11648/j.sjbm.20190701.16
DO  - 10.11648/j.sjbm.20190701.16
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 38
EP  - 44
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20190701.16
AB  - With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.
VL  - 7
IS  - 1
ER  -

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Author Information

Fanglong Liu

School of Business, Guangdong University of Foreign Studies, Guangzhou, China
Huanhuan Yao

School of Business, Guangdong University of Foreign Studies, Guangzhou, China

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APA Style

Fanglong Liu, Huanhuan Yao. (2019). Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Science Journal of Business and Management, 7(1), 38-44. https://doi.org/10.11648/j.sjbm.20190701.16

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ACS Style

Fanglong Liu; Huanhuan Yao. Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Sci. J. Bus. Manag. 2019, 7(1), 38-44. doi: 10.11648/j.sjbm.20190701.16

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AMA Style

Fanglong Liu, Huanhuan Yao. Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”. Sci J Bus Manag. 2019;7(1):38-44. doi: 10.11648/j.sjbm.20190701.16

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@article{10.11648/j.sjbm.20190701.16,
  author = {Fanglong Liu and Huanhuan Yao},
  title = {Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”},
  journal = {Science Journal of Business and Management},
  volume = {7},
  number = {1},
  pages = {38-44},
  doi = {10.11648/j.sjbm.20190701.16},
  url = {https://doi.org/10.11648/j.sjbm.20190701.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190701.16},
  abstract = {With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.},
 year = {2019}
}

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TY  - JOUR
T1  - Corporate Culture Management Strategy Under the Background of the “Belt and Road Initiative”
AU  - Fanglong Liu
AU  - Huanhuan Yao
Y1  - 2019/05/23
PY  - 2019
N1  - https://doi.org/10.11648/j.sjbm.20190701.16
DO  - 10.11648/j.sjbm.20190701.16
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 38
EP  - 44
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20190701.16
AB  - With the introduction of the “Belt and Road” diplomatic strategy, the nation or country along the way is rich in ecology and diverse in language and customs. It is a traditional cross-cultural research town. Based on a series of literature collation methods, this paper puts forward the concept of comprehensive culture management (TCM), which maximizes the role and intensity of corporate culture and realizes more humanization. Describes four main aspects of integrated cultural management: strategy, organizational process management, communication management, and human resource management. On the basis of comprehensive cultural management, six cultural management strategies were proposed in the context of the “Belt and Road Initiative” initiative. Through six key strategies, we will contribute to better management of corporate culture in the context of the “Belt and Road Initiative” initiative.
VL  - 7
IS  - 1
ER  -

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