Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria

Umar Abbas Ibrahim; Alfa Abubakar

doi:doi:10.11648/j.sjbm.20200801.14

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Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria

Umar Abbas Ibrahim, Alfa Abubakar

Published in Science Journal of Business and Management (Volume 8, Issue 1)

Received: 12 January 2020 Accepted: 31 January 2020 Published: 11 February 2020

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Abstract

This study portrays Corporate Social Responsibility (CSR) as an organizational activity whose successful planning and implementation can be used to gain positive Organizational Image (OI). The benefits of CSR to stakeholders have been well documented to a great extent. However, to the best of our knowledge, not much information is available on how CSR impacts the image of the organizations that render it. In an attempt to fill the gap, this study examined the impact of CSR on OI of selected companies in the food and beverage (F & B) industry in Nigeria, looked at how organizational image influences Sales Revenue and explored the impact of organizational image on brand loyalty. The study employed survey research design and covered the Federal Capital Territory. A sample size of 180 was chosen from amongst dealers and bakers in the territory through Random Sampling Technique. A self-administered questionnaire was used for data collection from some customers of Flour Mills of Nigeria Plc which is the leading wheat flour millers in Nigeria in terms of production capacity. Data collected were analyzed using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that CSR activities are prime drivers of Organizational Image building. Most importantly, it was discovered that there is a positive relationship between Organizational Image, Sales Revenue and Brand Loyalty. Based on the findings, organizations can invest more resources into CSR activities as a deliberate means of building positive image, attracting more Sales Revenue and developing sustainable brand loyalty as a means to achieve their long term strategic goals.

Published in	Science Journal of Business and Management (Volume 8, Issue 1)
DOI	10.11648/j.sjbm.20200801.14
Page(s)	27-34
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Brand Loyalty, Corporate Social Responsibility, Organizational Image, Sales Revenue

References

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Umar Abbas Ibrahim, Alfa Abubakar. (2020). Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria. Science Journal of Business and Management, 8(1), 27-34. https://doi.org/10.11648/j.sjbm.20200801.14

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ACS Style

Umar Abbas Ibrahim; Alfa Abubakar. Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria. Sci. J. Bus. Manag. 2020, 8(1), 27-34. doi: 10.11648/j.sjbm.20200801.14

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AMA Style

Umar Abbas Ibrahim, Alfa Abubakar. Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria. Sci J Bus Manag. 2020;8(1):27-34. doi: 10.11648/j.sjbm.20200801.14

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@article{10.11648/j.sjbm.20200801.14,
  author = {Umar Abbas Ibrahim and Alfa Abubakar},
  title = {Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria},
  journal = {Science Journal of Business and Management},
  volume = {8},
  number = {1},
  pages = {27-34},
  doi = {10.11648/j.sjbm.20200801.14},
  url = {https://doi.org/10.11648/j.sjbm.20200801.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20200801.14},
  abstract = {This study portrays Corporate Social Responsibility (CSR) as an organizational activity whose successful planning and implementation can be used to gain positive Organizational Image (OI). The benefits of CSR to stakeholders have been well documented to a great extent. However, to the best of our knowledge, not much information is available on how CSR impacts the image of the organizations that render it. In an attempt to fill the gap, this study examined the impact of CSR on OI of selected companies in the food and beverage (F & B) industry in Nigeria, looked at how organizational image influences Sales Revenue and explored the impact of organizational image on brand loyalty. The study employed survey research design and covered the Federal Capital Territory. A sample size of 180 was chosen from amongst dealers and bakers in the territory through Random Sampling Technique. A self-administered questionnaire was used for data collection from some customers of Flour Mills of Nigeria Plc which is the leading wheat flour millers in Nigeria in terms of production capacity. Data collected were analyzed using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that CSR activities are prime drivers of Organizational Image building. Most importantly, it was discovered that there is a positive relationship between Organizational Image, Sales Revenue and Brand Loyalty. Based on the findings, organizations can invest more resources into CSR activities as a deliberate means of building positive image, attracting more Sales Revenue and developing sustainable brand loyalty as a means to achieve their long term strategic goals.},
 year = {2020}
}

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TY  - JOUR
T1  - Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria
AU  - Umar Abbas Ibrahim
AU  - Alfa Abubakar
Y1  - 2020/02/11
PY  - 2020
N1  - https://doi.org/10.11648/j.sjbm.20200801.14
DO  - 10.11648/j.sjbm.20200801.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 27
EP  - 34
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20200801.14
AB  - This study portrays Corporate Social Responsibility (CSR) as an organizational activity whose successful planning and implementation can be used to gain positive Organizational Image (OI). The benefits of CSR to stakeholders have been well documented to a great extent. However, to the best of our knowledge, not much information is available on how CSR impacts the image of the organizations that render it. In an attempt to fill the gap, this study examined the impact of CSR on OI of selected companies in the food and beverage (F & B) industry in Nigeria, looked at how organizational image influences Sales Revenue and explored the impact of organizational image on brand loyalty. The study employed survey research design and covered the Federal Capital Territory. A sample size of 180 was chosen from amongst dealers and bakers in the territory through Random Sampling Technique. A self-administered questionnaire was used for data collection from some customers of Flour Mills of Nigeria Plc which is the leading wheat flour millers in Nigeria in terms of production capacity. Data collected were analyzed using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that CSR activities are prime drivers of Organizational Image building. Most importantly, it was discovered that there is a positive relationship between Organizational Image, Sales Revenue and Brand Loyalty. Based on the findings, organizations can invest more resources into CSR activities as a deliberate means of building positive image, attracting more Sales Revenue and developing sustainable brand loyalty as a means to achieve their long term strategic goals.
VL  - 8
IS  - 1
ER  -

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Author Information

Umar Abbas Ibrahim

Department of Business Administration, Nile University of Nigeria, Abuja, Nigeria
Alfa Abubakar

Department of Business Administration, Nile University of Nigeria, Abuja, Nigeria

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APA Style

Umar Abbas Ibrahim, Alfa Abubakar. (2020). Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria. Science Journal of Business and Management, 8(1), 27-34. https://doi.org/10.11648/j.sjbm.20200801.14

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ACS Style

Umar Abbas Ibrahim; Alfa Abubakar. Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria. Sci. J. Bus. Manag. 2020, 8(1), 27-34. doi: 10.11648/j.sjbm.20200801.14

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AMA Style

Umar Abbas Ibrahim, Alfa Abubakar. Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria. Sci J Bus Manag. 2020;8(1):27-34. doi: 10.11648/j.sjbm.20200801.14

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@article{10.11648/j.sjbm.20200801.14,
  author = {Umar Abbas Ibrahim and Alfa Abubakar},
  title = {Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria},
  journal = {Science Journal of Business and Management},
  volume = {8},
  number = {1},
  pages = {27-34},
  doi = {10.11648/j.sjbm.20200801.14},
  url = {https://doi.org/10.11648/j.sjbm.20200801.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20200801.14},
  abstract = {This study portrays Corporate Social Responsibility (CSR) as an organizational activity whose successful planning and implementation can be used to gain positive Organizational Image (OI). The benefits of CSR to stakeholders have been well documented to a great extent. However, to the best of our knowledge, not much information is available on how CSR impacts the image of the organizations that render it. In an attempt to fill the gap, this study examined the impact of CSR on OI of selected companies in the food and beverage (F & B) industry in Nigeria, looked at how organizational image influences Sales Revenue and explored the impact of organizational image on brand loyalty. The study employed survey research design and covered the Federal Capital Territory. A sample size of 180 was chosen from amongst dealers and bakers in the territory through Random Sampling Technique. A self-administered questionnaire was used for data collection from some customers of Flour Mills of Nigeria Plc which is the leading wheat flour millers in Nigeria in terms of production capacity. Data collected were analyzed using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that CSR activities are prime drivers of Organizational Image building. Most importantly, it was discovered that there is a positive relationship between Organizational Image, Sales Revenue and Brand Loyalty. Based on the findings, organizations can invest more resources into CSR activities as a deliberate means of building positive image, attracting more Sales Revenue and developing sustainable brand loyalty as a means to achieve their long term strategic goals.},
 year = {2020}
}

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TY  - JOUR
T1  - Assessing the Influence of Corporate Social Responsibility on Organizational Image in Selected Food and Beverage Companies in Nigeria
AU  - Umar Abbas Ibrahim
AU  - Alfa Abubakar
Y1  - 2020/02/11
PY  - 2020
N1  - https://doi.org/10.11648/j.sjbm.20200801.14
DO  - 10.11648/j.sjbm.20200801.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 27
EP  - 34
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20200801.14
AB  - This study portrays Corporate Social Responsibility (CSR) as an organizational activity whose successful planning and implementation can be used to gain positive Organizational Image (OI). The benefits of CSR to stakeholders have been well documented to a great extent. However, to the best of our knowledge, not much information is available on how CSR impacts the image of the organizations that render it. In an attempt to fill the gap, this study examined the impact of CSR on OI of selected companies in the food and beverage (F & B) industry in Nigeria, looked at how organizational image influences Sales Revenue and explored the impact of organizational image on brand loyalty. The study employed survey research design and covered the Federal Capital Territory. A sample size of 180 was chosen from amongst dealers and bakers in the territory through Random Sampling Technique. A self-administered questionnaire was used for data collection from some customers of Flour Mills of Nigeria Plc which is the leading wheat flour millers in Nigeria in terms of production capacity. Data collected were analyzed using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that CSR activities are prime drivers of Organizational Image building. Most importantly, it was discovered that there is a positive relationship between Organizational Image, Sales Revenue and Brand Loyalty. Based on the findings, organizations can invest more resources into CSR activities as a deliberate means of building positive image, attracting more Sales Revenue and developing sustainable brand loyalty as a means to achieve their long term strategic goals.
VL  - 8
IS  - 1
ER  -

Copy | Download