Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA

Subira Abdalla Maisara; Abdalla Ussi Hamad; Salama Yusuf

doi:doi:10.11648/j.ijafrm.20220704.16

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Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA

Subira Abdalla Maisara, Abdalla Ussi Hamad, Salama Yusuf

Published in International Journal of Accounting, Finance and Risk Management (Volume 7, Issue 4)

Received: 22 November 2022 Accepted: 10 December 2022 Published: 27 December 2022

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Abstract

This study examines the effect of consumers’ perceived risk on online purchasing intention at JUBIWADA Zanzibar. Specifically, the study examines the effect of consumers’ financial risk, time risk and social risk online purchasing intention. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 321 respondents using simple random sampling technique and survey questionnaire was used as data collection instrument. To achieve a reliable result a Standard Multiple regression was used to analyses the collected data from relevant respondents. The study has revealed that three predictors (social risk, time risk and financial risk) had a significant effect or impact on the outcome variable (online purchase intention). Essentially, the effects of these risks to online purchase intention were in a negative direction. This situation indicates that the increase of scores in these predictor variables results in degrease of scores in the outcome variable. The study concluded that customers who show or have high level of perceived risk (social risk, time risk and financial risk) tend to reduce their intention to purchase online products. Finally, the study recommended that the management of JUBIWADA may encourage online purchasing by solving the problem social risk, time risk and financial risk in the business environment.

Published in	International Journal of Accounting, Finance and Risk Management (Volume 7, Issue 4)
DOI	10.11648/j.ijafrm.20220704.16
Page(s)	181-187
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Social Risk, Time Risk, Financial Risk, Online Purchasing Intention

References

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APA Style

Subira Abdalla Maisara, Abdalla Ussi Hamad, Salama Yusuf. (2022). Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA. International Journal of Accounting, Finance and Risk Management, 7(4), 181-187. https://doi.org/10.11648/j.ijafrm.20220704.16

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ACS Style

Subira Abdalla Maisara; Abdalla Ussi Hamad; Salama Yusuf. Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA. Int. J. Account. Finance Risk Manag. 2022, 7(4), 181-187. doi: 10.11648/j.ijafrm.20220704.16

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AMA Style

Subira Abdalla Maisara, Abdalla Ussi Hamad, Salama Yusuf. Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA. Int J Account Finance Risk Manag. 2022;7(4):181-187. doi: 10.11648/j.ijafrm.20220704.16

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@article{10.11648/j.ijafrm.20220704.16,
  author = {Subira Abdalla Maisara and Abdalla Ussi Hamad and Salama Yusuf},
  title = {Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA},
  journal = {International Journal of Accounting, Finance and Risk Management},
  volume = {7},
  number = {4},
  pages = {181-187},
  doi = {10.11648/j.ijafrm.20220704.16},
  url = {https://doi.org/10.11648/j.ijafrm.20220704.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijafrm.20220704.16},
  abstract = {This study examines the effect of consumers’ perceived risk on online purchasing intention at JUBIWADA Zanzibar. Specifically, the study examines the effect of consumers’ financial risk, time risk and social risk online purchasing intention. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 321 respondents using simple random sampling technique and survey questionnaire was used as data collection instrument. To achieve a reliable result a Standard Multiple regression was used to analyses the collected data from relevant respondents. The study has revealed that three predictors (social risk, time risk and financial risk) had a significant effect or impact on the outcome variable (online purchase intention). Essentially, the effects of these risks to online purchase intention were in a negative direction. This situation indicates that the increase of scores in these predictor variables results in degrease of scores in the outcome variable. The study concluded that customers who show or have high level of perceived risk (social risk, time risk and financial risk) tend to reduce their intention to purchase online products. Finally, the study recommended that the management of JUBIWADA may encourage online purchasing by solving the problem social risk, time risk and financial risk in the business environment.},
 year = {2022}
}

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TY  - JOUR
T1  - Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA
AU  - Subira Abdalla Maisara
AU  - Abdalla Ussi Hamad
AU  - Salama Yusuf
Y1  - 2022/12/27
PY  - 2022
N1  - https://doi.org/10.11648/j.ijafrm.20220704.16
DO  - 10.11648/j.ijafrm.20220704.16
T2  - International Journal of Accounting, Finance and Risk Management
JF  - International Journal of Accounting, Finance and Risk Management
JO  - International Journal of Accounting, Finance and Risk Management
SP  - 181
EP  - 187
PB  - Science Publishing Group
SN  - 2578-9376
UR  - https://doi.org/10.11648/j.ijafrm.20220704.16
AB  - This study examines the effect of consumers’ perceived risk on online purchasing intention at JUBIWADA Zanzibar. Specifically, the study examines the effect of consumers’ financial risk, time risk and social risk online purchasing intention. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 321 respondents using simple random sampling technique and survey questionnaire was used as data collection instrument. To achieve a reliable result a Standard Multiple regression was used to analyses the collected data from relevant respondents. The study has revealed that three predictors (social risk, time risk and financial risk) had a significant effect or impact on the outcome variable (online purchase intention). Essentially, the effects of these risks to online purchase intention were in a negative direction. This situation indicates that the increase of scores in these predictor variables results in degrease of scores in the outcome variable. The study concluded that customers who show or have high level of perceived risk (social risk, time risk and financial risk) tend to reduce their intention to purchase online products. Finally, the study recommended that the management of JUBIWADA may encourage online purchasing by solving the problem social risk, time risk and financial risk in the business environment.
VL  - 7
IS  - 4
ER  -

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Author Information

Subira Abdalla Maisara

Department of Marketing, Faculty of Business Administration, Zanzibar University, Zanzibar, Tanzania
Abdalla Ussi Hamad

Department of Economic, Faculty of Arts and Social Science, Zanzibar University, Zanzibar, Tanzania
Salama Yusuf

Department of Finance, Faculty of Business Administration, Zanzibar University, Zanzibar, Tanzania

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APA Style

Subira Abdalla Maisara, Abdalla Ussi Hamad, Salama Yusuf. (2022). Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA. International Journal of Accounting, Finance and Risk Management, 7(4), 181-187. https://doi.org/10.11648/j.ijafrm.20220704.16

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ACS Style

Subira Abdalla Maisara; Abdalla Ussi Hamad; Salama Yusuf. Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA. Int. J. Account. Finance Risk Manag. 2022, 7(4), 181-187. doi: 10.11648/j.ijafrm.20220704.16

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AMA Style

Subira Abdalla Maisara, Abdalla Ussi Hamad, Salama Yusuf. Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA. Int J Account Finance Risk Manag. 2022;7(4):181-187. doi: 10.11648/j.ijafrm.20220704.16

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@article{10.11648/j.ijafrm.20220704.16,
  author = {Subira Abdalla Maisara and Abdalla Ussi Hamad and Salama Yusuf},
  title = {Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA},
  journal = {International Journal of Accounting, Finance and Risk Management},
  volume = {7},
  number = {4},
  pages = {181-187},
  doi = {10.11648/j.ijafrm.20220704.16},
  url = {https://doi.org/10.11648/j.ijafrm.20220704.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijafrm.20220704.16},
  abstract = {This study examines the effect of consumers’ perceived risk on online purchasing intention at JUBIWADA Zanzibar. Specifically, the study examines the effect of consumers’ financial risk, time risk and social risk online purchasing intention. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 321 respondents using simple random sampling technique and survey questionnaire was used as data collection instrument. To achieve a reliable result a Standard Multiple regression was used to analyses the collected data from relevant respondents. The study has revealed that three predictors (social risk, time risk and financial risk) had a significant effect or impact on the outcome variable (online purchase intention). Essentially, the effects of these risks to online purchase intention were in a negative direction. This situation indicates that the increase of scores in these predictor variables results in degrease of scores in the outcome variable. The study concluded that customers who show or have high level of perceived risk (social risk, time risk and financial risk) tend to reduce their intention to purchase online products. Finally, the study recommended that the management of JUBIWADA may encourage online purchasing by solving the problem social risk, time risk and financial risk in the business environment.},
 year = {2022}
}

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TY  - JOUR
T1  - Effect of Consumers Perceived Risk on Online Purchasing Intention in Zanzibar: A Case of JUBIWADA
AU  - Subira Abdalla Maisara
AU  - Abdalla Ussi Hamad
AU  - Salama Yusuf
Y1  - 2022/12/27
PY  - 2022
N1  - https://doi.org/10.11648/j.ijafrm.20220704.16
DO  - 10.11648/j.ijafrm.20220704.16
T2  - International Journal of Accounting, Finance and Risk Management
JF  - International Journal of Accounting, Finance and Risk Management
JO  - International Journal of Accounting, Finance and Risk Management
SP  - 181
EP  - 187
PB  - Science Publishing Group
SN  - 2578-9376
UR  - https://doi.org/10.11648/j.ijafrm.20220704.16
AB  - This study examines the effect of consumers’ perceived risk on online purchasing intention at JUBIWADA Zanzibar. Specifically, the study examines the effect of consumers’ financial risk, time risk and social risk online purchasing intention. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 321 respondents using simple random sampling technique and survey questionnaire was used as data collection instrument. To achieve a reliable result a Standard Multiple regression was used to analyses the collected data from relevant respondents. The study has revealed that three predictors (social risk, time risk and financial risk) had a significant effect or impact on the outcome variable (online purchase intention). Essentially, the effects of these risks to online purchase intention were in a negative direction. This situation indicates that the increase of scores in these predictor variables results in degrease of scores in the outcome variable. The study concluded that customers who show or have high level of perceived risk (social risk, time risk and financial risk) tend to reduce their intention to purchase online products. Finally, the study recommended that the management of JUBIWADA may encourage online purchasing by solving the problem social risk, time risk and financial risk in the business environment.
VL  - 7
IS  - 4
ER  -

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